How to Become a Corporate Fitness Professional. A world of unique opportunities exist for fitness professionals in the corporate fitness setting. Corporate fitness is a well- established niche with promising growth potential for fitness professionals who enjoy working with diverse adult populations in a structured setting. While corporate and commercial fitness professionals have similar overall goals, they can have dramatically different approaches in setting targets for numbers and profits, defining program objectives and creating a fitness center culture. The ideal corporate client will visit the fitness center 3 to 5 days a week and make steady gains in their health.”Kristine Holbrook, vice president for employer health and wellness services at Medi. Fit Corporate Services in Austin, Texas. MediFit corporate fitness programs can improve employee productivity, while containing healthcare costs. Learn more about why MediFt is one of the leading corporate. Corporate fitness is a critical component of workplace health. Read about Sonic Boom Wellness' take on corporate fitness programs & why it matters most. This perspective creates significantly different objectives .. They’ll even dictate pricing on personal training. If you run a commercial chain, it’s your culture .. Corporations tend to be more conservative than other fitness settings and they have different reporting and organizational structures. You speak the same language,” says Grace De. Simone, national director of group fitness for Plus One. A fitness professional may have to work with individuals in human resources, benefits, health and safety, or even directors of employee amenities. The Setting—Clientele Differences The types of people you work with in a corporate fitness setting differ from a retail club atmosphere both in terms of demographics and in terms of the nature of the relationships among “members.” Your clients are unlikely to include kids, teens, older retired adults or stay- at- home moms. Rather, they are the people you see in most workplaces, between the ages of 2. Their fitness levels vary greatly, as do their interest in or motivation to exercise. Corporate fitness facilities serve employees with much broader variance in fitness level than the typical club. Many employees will also have little interest in or motivation to exercise. The equipment, people, programs, your whole customer service policy needs to fit a different client.” The exercise- floor dynamics of a workplace can be very different when supervisors and employees train together. People may be more reserved, and trainers need to be sensitive to these conditions. Gray, creator of Corporate Fit Challenge. It’s about getting people at work to talk healthier, act healthier and ultimately, live healthier.”The Right Stuff for Corporate Fitness: Education, Skills, Personality. Most full- time corporate fitness jobs require prospective candidates to have a degree in a health and fitness- related field or the equivalent of a degree from education and experience, and certification by a nationally recognized certifying organization. Experts also recommend that job seekers be able to teach group exercise classes and provide personal training or be able to supervise a fitness floor. Depending on the facility’s size, an employee may be required to provide a number of different services; the most versatile people have the better chances of being hired. Corporate fitness programs are common in other parts of the world. For example in Japan, there is often a required exercise period of time (typically right. Careers; An Energizing. Corporate Fitness Works is an Equal. How to Become a Corporate Fitness. The exercise-floor dynamics of a. While some companies manage their own in-house corporate fitness programs. Many recruiters for corporate fitness agree that understanding business skills is essential for building a successful corporate career. Demonstrating that you can adapt to corporate culture is equally essential. The successful fitness professional in a corporate environment must have a passion for the work and be a good listener and communicator. A staffer at a corporate fitness center may be an employee of a subcontractor that provides the wellness programming, but who also works at the corporation and must blend seamlessly into its culture. The two organizations can be very different, so it can be a little schizophrenic.”Corporate Fitness Careers While some companies manage their own in- house corporate fitness programs, the trend is for companies to outsource their corporate wellness and fitness programs to vendors that have the required expertise. For example, an individual can begin as a local group exercise instructor, personal trainer, fitness floor supervisor or health and fitness test administrator. Other positions include group fitness director, general manager or wellness services manager. Regional and national positions may include group fitness, wellness services or recruitment. Giordano went from working for a subcontractor to working in- house for Merrill Lynch. When Bank of America acquired Merrill Lynch, she became a certified supplier manager for Bank of America. Now, she manages a range of service suppliers in addition to the corporate wellness provider. If you are an entrepreneurial fitness professional and want to start your own business, corporate fitness is rich with opportunity. Gray, who founded her own business in Michigan, recommends: “Create partnerships within your business and medical community .. Run your business like a high- end business, not a chalk- it- up iron- pumping gym. Business people are drawn to other business people, not necessarily to the gym with the best equipment or most buff trainers.”Financial and Other Rewards. Established corporate fitness companies often offer broad benefits packages in addition to full- time employment. Additionally, most full- time corporate fitness employers offer a comprehensive benefits package, including medical, dental, vision, life- insurance, 4. It’s important to evaluate the full compensation plan to make a true comparison of the financial benefits between corporate or commercial fitness.”. If you found your own regional company, as Purpur did in Northern California, you may be able to build a business large enough that a nationwide company eventually acquires it. Purper grew her company to more than $5 million in sales before Plus One purchased it in 2. Gray advises, however, “Be warned. Starting your own small business is not for the faint of heart. It is as grueling as it is rewarding.”Conclusion. Corporate fitness provides opportunities for fitness professionals to make a difference in individual lives, and to improve the health of corporations, the local economy and the community. For those who enjoy working with the type of clientele who may not join a fitness club, it’s an opportunity to take fitness to people, rather than waiting for them to come to you. Resources. For more information, go to the following websites. The EAS Body- for- LIFE Corporate Fitness Program. About Body- for- LIFEThe Body- for- LIFE Challenge and Program has transformed more than 4 million bodies and lives. The core principles of Body- for- LIFE—weight training and aerobic exercise performed with intensity, in concert with balanced nutrition and several small meals a day—together form a practical promise of success. They remain core principles precisely because they work, as proven by the thousands of successful transformations. What sets Body- for- LIFE apart is that it's not just about your body. It's also about your mind and soul, and about using your body, mind and soul to transform your life and the lives of those around you. Body- for- LIFE is so called for a reason. Stick with it and you'll add more years to your life. Better yet, you'll add more life to your years—and be able to give more life to others. Corporate Fitness – Why it's Important. Since the mid- 1. Corporate America has become increasingly aware of the numerous advantages wellness programs offer. In the U. S., more than 8. With annual increases in health care costs and benefit claims, sedentary lifestyles and poor health are costing companies money. Employers see corporate wellness as a way to prevent health issues, which will reduce claims, make for healthier employees and save the company money. Overall, employers are realizing there is a significant link between prevention and investing in the health of their staff. Estimates show that overweight and obese employees cost American companies $1. Studies show that for every dollar spent on preventive health programs, a company can save as much as $6 in insurance costs(1). The Centers for Disease Control and Prevention recently reported that the overweight epidemic affects two- thirds of U. S. 2. 69 a year for every employee who progresses from couch potato to fitness enthusiast. Companies need to invest in employee health. In a day and age where competition is fierce, don't you want your employees to be the best they can? Having a healthy, happy, productive front line can positively affect your bottom line. Your employees are your most important assets. Let EAS and the Body- for- LIFE Challenge help take your company to the next level by providing your employees the . Employers can reduce costs for serious illnesses, such as heart disease, diabetes and obesity by identifying high- risk employees and encouraging them to change their behaviors and improve their lifestyles. Wellness experts agree that a work site health promotion program is the best way to achieve this goal. In addition to a healthier lifestyle, the Body- for- LIFE Program has show it may help your employees with: Goal setting—Body- for- LIFE principles can be used to succeed in all aspects of life. Time management—Body- for- LIFE shows people how to manage their time more effectively, allowing them to become more productive at work and home. Confidence—An inevitable occurrence of adhering to the program, achieving goals and mental and physical improvements. Competition—Truly brings out the best in people. The Body- for- LIFE Challenge eliminates the fear of competition because individuals learn they are ultimately competing against themselves. Clarity—By dedicating to a commitment like Body- for- LIFE, employees learn how to focus. Lifestyle Change—Body- for- LIFE is a comprehensive program that allows employees to live a healthy, active lifestyle for many years to come. What is the Body- for- LIFE Challenge? Sponsored by EAS, a subsidiary of the Abbott Nutrition Healthy Living Division of Abbott Laboratories, the Body- for- LIFE Challenge is the premier self- improvement challenge in the world. It is a structured 1. We provide competitors with an exercise/training schedule and information on proper nutrition and supplementation to attain specific 1. Challengers are judged on their physical transformation through . Investing in a corporate workplace wellness program like Body- for- LIFE is recognized as the smart way to improve overall employee morale, as well as reduce employee turnover and overall health care costs. By implementing Body- for- LIFE in your organization, you create a more energetic, positive and productive workplace that provides meaningful gains for your company or organization. Four easy steps to launching your Corporate Body- for- LIFE Challenge. Obtain full approval from your Human Resources Department. Send an e- mail to bflchallenge@o. Name of your company. Number of employees. Contact name and number for the individual who is facilitating your company Challenge. Once we receive this information, we will work with you to organize a Body- for- LIFE Challenge suited to your company's needs and size. If you expect to have over 3. Changes that Last a Lifetime program! This program incorporates the Body- for- LIFE principals but has different levels of communication and difficulty. Once we have worked out the right program for your company, you will receive (by email), an Entry Kit PDF and an employee Getting Started PDF that includes printable nutrition and fitness guides. The program is easy to follow and does not require constant support from an outside source. Making Body- for- LIFE a Successful Program. The Body- for- LIFE Challenge is designed to be a lifestyle, not a diet. This is part of what makes the program so successful. When your employees participate in the program, they will be making lifestyle changes that will be beneficial both to their personal lives and your company. Here are some tips to encourage participation and completion: Offer a reward or incentive for participants: While the most rewarding benefit of completing a 1. Body- for- LIFE Challenge is the transformation of the body, mind and spirit as competitors lose fat, gain muscle and increase their self- confidence, offering an internal reward encourages healthy competition and anticipation among employees. Schedule an initial meeting. This is the perfect time to explain the details of the program and generate excitement around the program. Take this time to explain to your employees why their health is important to you, and how they can benefit from a healthier lifestyle - increased energy (to play with kids) etc. Schedule an official kick- off meeting. Once you know which employees are participating in the program, you can meet to help prepare participants for the Challenge. We recommend doing this a week prior to the start date to give them time to plan their meals and workouts. Take this time to explain the details of the program, hand out the employee Starter Kit, and talk about the opportunity for them to enter into the Public Challenge as well. Send out weekly emails. During the program, send out weekly emails to encourage people and remind them to track their progress against their goals. Check the bodyforlife. Schedule a week 4, 8, and 1. Encourage participants to talk about successes and challenges that they have faced and how they have adapted. You should foster group interaction as much as possible; it can be difficult to undertake a life- changing program alone. Tools to Guide You: There are a plethora of tools out there to help you guide your employees through a successful Body- for- LIFE Challenge. PRINT: Body- for- LIFE: 1. Weeks to Mental Health and Physical Strength (1. Book) – This is the best- selling fitness book of all time. Peruse success stories, nutrition and workout plans from current and past Body- for- LIFE Champions, get daily inspiration from our interactive blogs or chronicle your Body- for- LIFE journey and communicate with other people following Body- for- LIFE on our Guestbook. The Body- for- LIFE website also features a Recipes database, a library of fitness tips, as well as nutrition and motivational articles. EAS. com – For the latest in sports nutrition information: Discover the history and science behind EAS, order from our full line of products on our online store, or learn about our EAS- sponsored athletes. In addition, explore a full database of training, nutrition and motivational articles. EAS CALL CENTER: Our expert Customer Care Professionals are ready and willing to inform, inspire and answer questions regarding use of our products. Please feel free to call 1- 8. For any other questions regarding the launching and facilitation of a Body- for- LIFE Challenge at your company, please contact bflchallenge@o. Frequently Asked Questions: Q: What kind of support will our company receive if we do the program? A: If you choose to do the Body- for- LIFE Challenge, you will receive an Entry Kit PDF and an employee Getting Started PDF that includes printable Nutrition and Fitness guides. The program is easy to follow and does not require constant support from an outside source. We recommend that you schedule a kick- off meeting with your employees to explain the program, ask questions and generate excitement. If you need additional assistance, you can find an abundance of resources at www. However, if you would prefer to have step- by- step assistance, we encourage you to look into Changes that Last a Lifetime (ctll. Q: What is the Changes That Last a Lifetime program? A: Changes That Last a Lifetime is a paid company program that operates on the Body- for- LIFE basic principles. The goal is to make it easy to engage, promote and support your employees in their effort to improve their health. Program management includes a step- by- step action plan, promotional materials and electronic communication messages. Administration, logistics and coordination of on- site motivational and educational speakers are provided to kick off the program and inspire participants throughout the Challenge. Employees receive customized email coaching that includes a daily exercise plan, weekly meal plan with shopping lists and motivational tips. We recommend this for companies of 5.
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